No one is more capable or better equipped than designers to provide creative solutions to real-life problems. It’s what they do every day for clients, using their creative talents to effectively advance a brand’s message or solve a difficult brand issue. Unfortunately, we as an industry no longer have the luxury of willful inaction on some of today’s most critical social, cultural and political issues. Too much Is at stake. As a society we should be addressing gun violence, domestic abuse, discrimination, voting rights, clean drinking water or many other vital issues, it’s time for brands, and all creatives involved in design to adhere to the words of Abraham Lincoln and listen to “the better angels of our nature”. It’s time to take a stand and rally around the awesome collective power of creative activism.