Adidas’ FutureCraft:

Bringing Circularity to Sports

May

13

11:00 am

ET

A presentation from Adidas on the problems around post-consumer waste at large. This talk focuses on Adidas sustainability strategy and efforts in redesigning its product creation process, and how it uses innovation to overcome the design flaw of plastic - one of the most common materials used in sports shoes…. generating the start of the end of waste.

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