SESSION 2

Augmenting Worlds

ET

November 12, 2021

Interactive and immersive technologies allow us to create digital experiences that can be lived rather than watched, bridging the gap between the virtual and the physical worlds. These can leave a much more profound impact and touch users emotionally. Explore how transforming places into experiences using tools such as AR, VR, simulation, AI and generative media content can enhance how brands, museums and institutions inform, entertain and engage with the public.

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